5 Facebook Group Alternatives: Discover Them Today
In a world dominated by social media, online platforms like Facebook groups are powerful tools that serve various purposes. They have the ability to connect people all over the world, from chatting about shared interests to promoting their businesses.
But sometimes, people simply don’t want to use Facebook to connect. Maybe you don’t want to give strangers online to access your page, or you’re simply not well-versed in using the platform. In these instances, there are quite a few alternative methods to connect with others. This article will discuss five of the best Facebook group alternatives and explain the benefits of each platform.
Benefits of Facebook Group Alternatives
Before we list the five best alternatives to Facebook groups, let’s discuss some of the benefits of starting and joining these online communities.
Spread Awareness of Your Business
Did you know that Facebook groups were a feature originally created to benefit businesses? The platform introduced it as a method for budding companies to advertise their services and gain more brand awareness.
Years later, the Facebook groups feature has become flooded with random communities, many of which have no relation to promoting businesses. While the communities are still a great method for socializing and engaging with people around the globe, they’re not necessarily the ideal tool for growing your business.
However, some of the Facebook group alternatives we’ll mention later are designed specifically for business owners to improve their potential client engagement and spread awareness of their brand.
Connect With Like-Minded People
Alternatives to Facebook groups are designed to gather together people with similar interests in one place. This means that members of your online community are more likely to become potential customers, as they’re interested in what your business can provide or represent.
For example, say you own a small business that makes all-natural skin care products, and you set up an online community to increase engagement. Generally, the users who join this community will have a special interest in skincare or all-natural products. In this respect, you’ll have the opportunity to directly advertise your products to these individuals, who could potentially turn into customers.
Moreover, the more your online community grows, the more chance you have of gaining the attention of new potential group members. Eventually, these new members could also turn into future customers. Once you get the ball rolling with your Facebook group alternative, there’s no telling the extent to which your business could grow.
Analyze Insights
Some Facebook group alternatives have features that analyze engagement rates and other member activity. This feature gives you direct insight into what content your group members most enjoy and which content performs poorly.
Reviewing your online community’s insights to better understand members can improve your business. You’ll know exactly what potential customers are looking for, so you’ll be able to tailor your services, products, or content to their preferences. This, in turn, improves your chances of making long-lasting business relationships because of high customer satisfaction.
Collect Customer Feedback
Now you know that insight features help you better understand potential customers, but what about those who’ve already invested in your products or services? Facebook group alternatives are a great place for past and current customers to leave reviews and feedback about their experience with your business.
Customers leaving feedback on your Facebook group alternative page isn’t just helpful for analyzing your business’ performance. It also gives other group members and potential customers an idea of what to expect if they decide to invest in your products and services.
Try Out New Concepts
Do you have an idea for a new service or product but aren’t sure if it’ll perform well? Alternatives to Facebook groups are a great place to throw new concepts out there and see how your audience responds.
If you get lots of positive interaction on community posts regarding your potential new concept, you can typically count on it performing well when integrated into your business. Conversely, you can save time and money by avoiding concepts that receive much positive feedback from your community on Facebook group alternatives.
The Five Best Facebook Group Alternatives
Now that you know how online communities can benefit your business, let’s analyze the five best alternatives to Facebook groups.
BlurBay
BlurBay is easily the best alternative to Facebook groups for social media influencers, self-employed individuals, and business owners. The platform allows you to earn money by selling video content based on virtually any topic.
For example, instructional videos like guided yoga and meditation sessions are popular on the app. If a customer is interested in your sessions, they can purchase the instructional videos so they’re able to follow along and try them on their own.
The benefits don’t end there, though. BlurBay lets creators interact with their customers through their profiles, which helps build a trustworthy business-customer relationship. Furthermore, creators can advertise their other social media platforms on BlurBay, giving them an even better opportunity to gain popularity and reach new potential clientele.
If you’re looking for the best way to engage with customers and future clients while simultaneously promoting your business, BlurBay is the perfect Facebook group alternative for you.
Did you know that WhatsApp isn’t only useful for one-on-one conversations? Though WhatsApp is typically only considered a messaging app, it has several other features. In fact, many businesses turn to this platform when they’re looking for a trusty Facebook group alternative.
WhatsApp allows you to create a private community in which you can communicate with like-minded people, current customers, and potential customers. You can send private and group messages to members, as well as conduct voice and video calls on the platform.
In addition, WhatsApp is accessible through various devices. You can log into the platform using mobile devices such as smartphones and tablets, as well as laptops and desktop computers. Furthermore, WhatsApp allows you to send images, video and audio clips, and even documents on their platform.
Mighty Networks
Mighty Networks is another powerful tool for spreading awareness of your business and building better relationships with potential customers and like-minded individuals. The platform is designed for those looking to earn money by using their special skills and interests to educate others through video courses and masterclasses.
A major benefit of Mighty Networks is that it lets you brand everything on your profile, meaning you’ll earn money from every use of your content. This isn’t applicable to Facebook, as the platform can freely use the content you publish without compensating you.
The Mighty Networks platform isn’t free to use—you’ll have to pay to set up an account and start selling video courses. However, it does offer multiple membership options, so you’ll have a choice of how much you invest in the platform.
Thinkific
Thinkific is similar to the previous two Facebook group alternative sites. It allows business owners and content creators to attract like-minded individuals and advertise their products, services, and skills through paid video content.
Thinkific also serves as a gathering place for these like-minded users. After a video course comes to an end, you’re able to create a community that includes those who have purchased the content. Here, the customers can bond with each other, share what they’ve learned, and exchange ideas and other helpful information.
You can analyze these customer interactions to identify areas of your business and content that need improvement. The better your content, the more customers you’re likely to attract.
Discord
Odds are, you’ve heard of Discord through social media. It’s a popular platform for creating online communities for people with similar interests. However, some businesses also like to use Discord to gain brand awareness.
Discord includes various communication features like messaging, calls, and video chats. In this sense, the platform is a great place for people to socialize and chat about their interests. Plus, it gives business owners the opportunity to interact with their customers and other potential customers.
While Discord is a reliable way to connect with like-minded people, content creators and business owners find that the platform lacks monetization features. But it’s still a reliable place to gain awareness for your company and better understand your clientele.
Use a Facebook Group Alternative to Optimize Your Business
Although Facebook groups used to be the top spot for advertising your business and interacting with customers, the feature has become more of a socialization method for people with similar interests. While this isn’t a bad thing, it isn’t exactly helpful in regard to growing your business and gaining more clientele.
Luckily, you can work towards your company goals using any of the aforementioned Facebook group alternatives. When you set up an online community on one of these platforms, there’s no telling the heights you’ll reach. Who knows? Your business could be booming in no time.
Jürgen is a tech entrepreneur with over 15 years of experience in the industry. Jürgen is passionate about tech, media, entertainment and enjoys helping readers by providing up to date blogs in his areas of expertise.