How to Sell Video Courses Online

If you want to make some money online and share one of your passions with the world, creating and selling video courses is a great way to go about it. It allows you to create content you’re knowledgeable about, educate and inspire others, build a following, and potentially earn an excellent amount of passive income in the process.

This guide breaks down how to sell video courses online, with step-by-step instructions.

How to Sell Tutorial Videos Online: The Benefits

Before we look at exactly how to sell video courses online, let’s first focus on why you’d want to do so. The benefits of this online money-making opportunity include:

• Enjoyable: First and foremost, making video courses about subjects you’re an expert in is quite an enjoyable process. Indeed, for many people, it doesn’t feel like work at all. It can be lots of fun to devise and create the various elements of your course and watch your viewership rise.
• Rewarding: Many video course creators also find this process highly rewarding. It feels great to know your work inspires and educates people far and wide.
• Low bar of entry: Making video courses is an accessible way to make money online. You don’t need fancy equipment or crazy qualifications. Just a video and mic will do, along with some knowledge about your chosen subject.
• High potential profit: The eLearning market is a profitable one, and it’s growing at a rapid rate, too, expected to pass the $1 trillion valuation by 2032. As such, there’s plenty of money to be made here, if you create the right kind of content.
• Passive income: Learning how to sell courses on YouTube and other platforms is an amazing source of passive income. Once you’ve created and shared your content, you can sit back and watch the views rise and the money come in over time.

How to Sell Video Courses Online: Step-by-Step

Now you know the value of selling video courses online, let’s see how it’s done. Here’s a full guide on how to sell tutorial videos online, broken down into easy-to-follow steps:

Step 1. Decide on the Content of Your Video Courses

The first step in how to sell video courses online is simple but vital: you have to decide what your videos are going to be about.

For some people, this will be obvious. You might be an expert in one particular field like wellness or therapy for example, and would therefore like to share the benefits of your wisdom with the world through your videos.

For other people, however, the choice of what to center your videos around may not be quite as clear. You might have experience and expertise in numerous fields, and may not be sure which one to make the focus of your videos.

If that’s the case, first of all, don’t worry too much. There’s no limit on how many video courses you can create, so you can always make multiple courses on all of your favorite subjects and see which ones work best.

If you’re not sure which topic to start with, do a bit of research. Look at existing courses to see how in-demand they are (how many views they get) and gauge the public’s interest levels in the kind of content you’d like to make.

Examples of Popular Video Course Topics

Some examples of video course topics that tend to do well include:

• Health and wellness
• Personal finance
• Creative pursuits (design, writing, etc.)
• Fitness and workout routines
• Beauty, makeup, and style
• Personal development
• Technology (especially emerging tech, like AI)

Step 2. Create Your Content

Now, let’s create some content. This is the real meat of the process. It’s arguably the most important part, too, as your content’s quality will ultimately dictate how successful your courses are. If the content is consistently impressive, that’ll help you retain viewers and build a following.

Informative. Engaging. Interesting. That’s the kind of content you need to aim for. That’s what will keep people coming back for more. So, keep that in mind throughout the creation process.

How to Sell Tutorial Videos Online and Be Successful: Tips for Quality Content

Here are some useful tips to help you make the best possible videos:

• Plan it out: Don’t just dive right in and start recording without a plan. Take your time first to think about what you want your final course to look like. Decide on a structure, modules, and topics to cover, and consider writing scripts for each video before you film it.
• Get the right equipment: Invest in the best possible video creation equipment. That doesn’t mean the most expensive equipment, you just have to make sure it’s good enough to create high-quality vids. Remember, plenty of great video editing software is completely free.
• Cut out fluff: You’ll want to avoid too much fluff or filler material in your videos. Avoid straying off-topic. Don’t repeat the same thing over and over. And definitely steer clear of boring your viewers by going into too much unnecessary detail.
• Optimize video lengths: It’s a hectic world, and people may not want to dedicate hours and hours of their time to each part of your video course. Try to keep your vids brief, with bite-size lessons of around 15 minutes max that people can comfortably and conveniently watch.
• Title: Give your course a great title. This has more of an effect than you might imagine, as the title is the first thing people will see when considering clicking on or buying your course. It should be catchy, concise, and convey everything your course is about.

Step 3. Choose a Platform to Host and Share Your Videos

Once your content is created, you have to find a place to host it, like BlurBay.

Again, this is a crucial step of the process. Pick the wrong platform, and you may struggle to reach your target audience. You might also have problems with a lack of control over your content or issues with the marketing side of things.

Pick the right platform, however, and you’ll have a much easier and more successful experience.

There are several platforms to choose from.

How to Sell Video Courses Online via BlurBay

Of all the many video course hosting sites, BlurBay stands out as the No. 1 option, for several key reasons.

First of all, BlurBay is immensely flexible. Creators can set up their own pay-to-view streaming profiles and have total control over the prices of their videos, as well as whether they’re sold individually or as part of a larger package. You can also create subscriptions, promos, and sale events through BlurBay to incentivize more purchases, as well as sell supplementary content, like eBooks, images, etc.

BlurBay also helps you reach a large potential audience, with easy linking to your socials, no monthly subscription fees (just a small commission on your sales), and many more helpful features and key selling points.

How to Sell Courses on YouTube

Another option you might consider when working out how to sell tutorial videos online is YouTube. This is, after all, the biggest video hosting site in the world, so it may seem like the obvious place to share your content.

There are certainly benefits to uploading to YouTube. It’s quick. It’s easy. And it’s free. You can reach a huge audience via YouTube too, since it has billions of users.

But it’s not all smooth sailing. The sheer popularity of YouTube is also a downside, as well as a positive – with so many other users uploading so much content, it can be tricky to stand out. Indeed, lots of videos just sink into the vast sea of content and disappear in the crowd. That can make it really hard to gain viewers and get noticed.

Plus, YouTube only lets you monetize and earn income if your vids if you have a certain number of subscribers and viewing hours. So, if you’re not already established on the platform, you’ll struggle to make any money from them.

Step 4. Share and Promote Your Content to Attract Viewers

By following the three steps above, you should be able to get your first video course created, uploaded, and ready for the world to enjoy.

But the process of how to sell video courses online doesn’t stop there. If you want to gain viewers and build a following, you’ll need to promote your content.

There are lots of ways to do this. You can leverage your social media followers to start, sharing links to your course and talking about it on the likes of Instagram and Facebook. You could also create your own site with links to your course, create sales funnels via an email mailing list, or invest in SEO and ad campaigns to build awareness of your content.

From there, you can also expand your offerings with additional materials to make your courses more appealing. Or make whole new video courses as follow-ups to your original one, giving your most loyal students even more content to consume.

Start Selling Video Courses Online Today

As you can see, creating and selling video courses isn’t as difficult as it may first seem. If you’re willing to put in the time and effort to create great content, the rewards speak for themselves. You could make a lot of money, help and inspire many people, and build a successful online brand for yourself.

So, now that you know how to sell video courses online and all the benefits it brings, why not give it a try? Start planning your first video today, and upload it to a trusted platform like BlurBay to reach the widest possible audience and make the most potential income.