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YouTube Partner Program Requirements for Monetization

The YouTube Partner Program (YPP) is a gateway for content creators and social media influencers to earn revenue from their videos through ads, memberships, Super Chat, and more. In this comprehensive guide, we break down the key eligibility criteria, application process, and best practices needed to join YPP, providing clear steps for both seasoned influencers and those exploring monetization for the first time.

YouTube Partner Program Requirements infographic outlining monetization criteria and processes for content creators.

Eligibility Criteria

YouTube offers two pathways to monetization through YPP: the Original YPP and the Expanded YPP. Understanding each option will help you determine the best route based on your channel’s growth and content style.

Original YPP Requirements

To qualify under the Original YPP, your channel must meet these thresholds within the last 12 months:

  • 1,000 subscribers
  • 4,000 valid public watch hours
    OR
  • 10 million valid public Shorts views in the last 90 days

These numbers are designed to ensure that your channel has a consistent audience and engagement before access to full monetization features is granted. This pathway opens all monetization tools, including ad revenue, memberships, and Super Chat.

For example, a travel vlogger who posts weekly 15-minute videos might accumulate 4,000 watch hours more easily than a creator focusing on short-form content. However, the Shorts option allows creators like comedians or DIY enthusiasts to leverage viral, bite-sized content for monetization.

Infographic displaying YouTube monetization thresholds with subscriber counts, watch hours, and Shorts views.

Expanded YPP Requirements

For creators following the Expanded YPP option, the criteria are a bit lower, allowing emerging channels to start monetizing sooner:

  • 500 subscribers
  • 3 public uploads in the last 90 days
  • 3,000 valid public watch hours in the past year
    OR
  • 3 million valid public Shorts views in the last 90 days

While the Expanded YPP may offer limited features such as fan funding and shopping integrations compared to the full program, it provides an excellent opportunity for smaller channels to start earning. This could be particularly beneficial for niche content creators or those just starting their YouTube journey.

Additional Requirements

Regardless of which YPP path you choose, YouTube requires that your channel meets a few additional conditions:

  • Geographical Eligibility: Your channel must be based in one of 137 eligible countries, including the U.S.
  • Policy Compliance: Your channel must adhere to YouTube’s community guidelines and monetization policies with no active strikes for violations like hate speech, harassment, or misinformation.
  • AdSense Account: You must link an active Google AdSense account to receive payments.
  • Security Measures: Enabling two-step verification on your Google account is mandatory for added security and compliance.

For more tips on tweaking your strategy before reaching full eligibility, check out how to get monetized on YouTube without 1,000 subscribers for creative ways to start earning.

Application Process

Once your channel meets the eligibility thresholds, follow these steps to apply for YPP:

  1. Check Your Eligibility:

    • Log into YouTube Studio and navigate to the Earn tab to review your current status.
    • If you haven’t met the thresholds yet, you can click on Notify me when I’m eligible and receive updates as your channel grows.
  2. Start the Application:

    • Click the Apply Now button within the Earn section.
    • Read and accept the YPP terms and conditions carefully.
  3. Set Up or Link AdSense:

    • During the process, either link your existing AdSense account or create a new one to ensure you can receive payments once approved.
  4. Review Period:

    • After submitting your application, YouTube will review your channel’s compliance with the guidelines. The review period typically takes up to 30 days, during which both automated systems and human moderators assess your channel.

For a more detailed walkthrough of this process, the YouTube Partner Program overview & eligibility page on YouTube Help provides comprehensive insights.

Key Considerations and Tips

  • Addressing Rejection:
    If your application is rejected, take note of the specific reasons provided (such as policy violations), fix the issues, and reapply after 30 days. An appeal process is also available within 21 days if you believe the decision was made in error.

  • Staying Active:
    Continuous content creation and community engagement are essential. Inactive channels risk having their monetization disabled, so plan a consistent upload schedule. For instance, a beauty influencer might commit to uploading makeup tutorials every Tuesday and product reviews every Friday.

  • Maximizing Your Opportunities:
    Even if your channel does not immediately meet the full Original YPP criteria, explore alternative monetization strategies. For instance, consider how digital products and online courses can supplement your income. Platforms like BlurBay provide tools to sell courses, videos, and other digital assets alongside your YouTube content. You might also be interested in exploring Facebook Group Alternatives to build an engaged community outside of YouTube.

For creators exploring multiple platforms, check out how to monetize Instagram Reels or even grow your online presence with a paid Facebook group.

Frequently Asked Questions

Q: What happens if I don’t reach 1,000 subscribers or 4,000 watch hours in one year?
A: If you do not meet these thresholds, your channel won’t be eligible for the Original YPP. However, you may still pursue the Expanded YPP route if your content qualifies which requires 500 subscribers and a combination of public uploads and Shorts views. Focus on building quality content and engaging your audience consistently.

Q: How do I increase my valid public watch hours on YouTube?
A: To boost your valid watch hours, create engaging long-form content that encourages viewers to stay on your channel. For example, a cooking channel might create 30-minute episodes showcasing complex recipes. Additionally, consider repurposing your content into YouTube Shorts to reach wider audiences and accumulate views quickly.

Q: Is it hard to get into the YouTube Partner Program?
A: The application process is straightforward once you meet the requirements. However, maintaining compliance with YouTube’s policies is crucial. Constantly review YouTube’s guidelines and update your content strategy accordingly. For instance, ensure your thumbnails are not misleading and your content is age-appropriate for your target audience.

Q: How much do YouTube partners make?
A: Earnings vary widely based on content type, viewership, ad engagement, and other factors. Monetization is not solely dependent on subscriber count but also on how engaged your audience is. Some creators might earn a few dollars a month, while others with millions of views could earn thousands. It’s essential to diversify your income streams and not rely solely on ad revenue.

Conclusion

Joining the YouTube Partner Program is an important step for influencers and content creators looking to monetize their creativity. By meeting the eligibility criteria, following the application steps, and maintaining policy compliance, you unlock a range of revenue opportunities on YouTube. Remember that building a successful channel takes time and dedication, so keep creating and engaging with your audience.

For more insights on monetization strategies and additional platforms, explore resources like how to get monetized on YouTube without 1,000 subscribers. If you’re looking to expand your digital business, consider the many features offered by BlurBay, from creating paid communities to selling online courses, to further enhance your income streams.